Sandhills Global | My Site 1

Equipment Market Report Videos

2024 Phase

At Sandhills Global, I support the production of promotional videos highlighting key insights from the company’s Market Reports, which analyze retail and auction values as well as inventory trends across used equipment sectors using the Sandhills Equipment Value Index (EVI). I collaborate with multiple stakeholders throughout the production process—from gathering report insights to scripting, editing, and publishing—ensuring each video clearly communicates market trends and drives report sign-ups through strong calls to action.

2025 Phase

In 2025, I helped lead a second phase of the Market Report videos that addressed ongoing scheduling challenges with on-camera sales managers. I proposed transitioning to AI voiceover software to deliver scripted insights, maintaining a professional tone while improving efficiency and consistency. This shift required reworking the creative approach—refining scripts for voice synthesis, redesigning visual pacing to support narration, and establishing a new approval workflow. I coordinated with marketing, sales, and leadership stakeholders to align on messaging, compliance, and brand standards, streamlining production while preserving the reports’ credibility and impact.

2026 Phase

In 2026, I helped evolve the Market Report videos to showcase a broader range of insights from each report, delivering more data-driven value within the same concise format. This phase included refining the visual design system—introducing clearer data visualizations, updated motion graphics, and improved information hierarchy to make complex trends easier to digest. To support the expanded content, I collaborated with cross-functional stakeholders to adjust scripting, data selection, and approval workflows, ensuring accuracy while maintaining efficient production timelines and alignment across teams.